This spot , directed by Johnny Kelly of Nexus for Cole & Weber United & IOC, uses stop motion to animate hundreds of individual paper collages, each hand-cut and torn. In one continuous shot, we are taken on a journey as each Olympic symbol seamlessly segues into the other. Plus the flute music reminded me of the whistling in "Five Years Time" from Noah and the whale so now I'm humming that song. damn earring that one

Click adland.tv for the whole story.